Privacy Policy

Effective Date: June 7, 2026

Introduction

Body Reapers ("we," "us," or "our") operates the website bodyreapers.com. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have regarding your data.

By visiting bodyreapers.com or making a purchase, you agree to the collection and use of information as described in this policy.

What Personal Information We Collect

We collect the following categories of personal information:

Contact and identity information: Your name, email address, phone number, and billing/shipping address.

Payment information: Credit card or payment details. We do not store full card numbers - payment processing is handled securely by Shopify Payments. We retain only the last four digits of your card number and the card type for order reference.

Order information: Products purchased, order value, order history, and any notes or instructions you include with your order.

Browsing and device data: IP address, browser type, device type, operating system, pages visited on our site, time spent on pages, referring URL, and clickstream data. This data is collected automatically when you visit our site.

Account information: If you create an account, your login credentials and saved preferences.

Loyalty and rewards data: Points balance, redemption history, and tier status collected through our Smile.io loyalty program.

Marketing preferences: Whether you have opted into email marketing and your communication preferences.

How We Collect Information

We collect information through the following methods:

Shopify checkout: When you place an order, Shopify collects your name, contact details, shipping address, and payment information to fulfil your purchase.

Klaviyo opt-in forms: If you subscribe to our email list - via a popup form, footer form, or checkout opt-in - your email address is passed to Klaviyo, our email marketing platform.

Meta Pixel (Facebook/Instagram): Our website uses the Meta Pixel, a tracking code that records actions you take on our site (page views, add to cart, purchases) and links them to your Facebook or Instagram profile if you are logged in. This allows us to run targeted advertising on Meta platforms.

Google Analytics 4 (GA4): We use Google Analytics to understand how visitors use our website - which pages they visit, how long they stay, where they come from, and what actions they take. GA4 collects data through cookies.

Microsoft Clarity: We use Microsoft Clarity to record session data including heatmaps and anonymised session recordings. This helps us understand how users interact with our site and identify usability issues.

Cookies and tracking technologies: Our site uses first-party and third-party cookies as described in our Cookie Policy.

How We Use Your Information

We use the information we collect for the following purposes:

Fulfil and manage orders: Process payments, arrange shipping, send order confirmations and tracking updates.
Customer service: Respond to enquiries, process returns, and resolve issues.
Email marketing: Send promotional emails, product updates, and exclusive offers to customers who have opted in. You can unsubscribe at any time using the link in any email.
Analytics and site improvement: Understand how visitors use bodyreapers.com and improve the site experience.
Advertising and retargeting: Show relevant Body Reapers advertisements to you on Facebook, Instagram, and Google based on your browsing behaviour on our site.
Loyalty program: Track and manage your Smile.io points balance and rewards.
Fraud prevention and security: Detect and prevent fraudulent orders and unauthorised account access.
Legal compliance: Meet our obligations under applicable laws and regulations.

Third-Party Services

We share data with the following third-party services, each of which operates under its own privacy policy:

Shopify - Our e-commerce platform. Shopify processes all orders, payments, and customer account data. Privacy policy: shopify.com/legal/privacy

Klaviyo - Our email marketing platform. Email addresses and purchase behaviour are shared with Klaviyo to send marketing communications. Privacy policy: klaviyo.com/legal/privacy-notice

Meta (Facebook/Instagram) - The Meta Pixel shares site activity data with Meta for advertising purposes. Privacy policy: facebook.com/privacy/policy

Google Analytics 4 - Receives anonymised site usage data for analytics. Privacy policy: policies.google.com/privacy

Microsoft Clarity - Receives anonymised session recording and heatmap data. Privacy policy: privacy.microsoft.com/en-us/privacystatement

GoAffPro - Our affiliate program platform. If you participate in our affiliate program, GoAffPro collects and manages your referral and commission data. Privacy policy: goaffpro.com/privacy-policy

Smile.io - Our loyalty and rewards platform. Smile.io receives your email address and purchase history to manage your points balance. Privacy policy: smile.io/privacy-policy

GovX ID - Used to verify eligibility for our military and first responder discount program. GovX ID verifies your status without sharing your full credentials with us. Privacy policy: govx.com/privacy

Parcel Panel - Our order tracking platform. Parcel Panel receives shipment data to power our order tracking page. Privacy policy: parcelpanel.com/privacy-policy

Ryviu - Our product review platform. Ryviu collects and displays customer reviews. Privacy policy: ryviu.com/pages/privacy-policy

Cookies and Tracking Technologies

We use cookies - small text files stored on your device - to operate our website, understand how you use it, and deliver relevant advertising.

First-party cookies: Set by bodyreapers.com directly. These include session cookies (required for your shopping cart to function) and preference cookies (to remember your currency or region).

Third-party cookies: Set by external services including Meta Pixel, Google Analytics, Microsoft Clarity, and Klaviyo. These cookies track your behaviour across websites to enable retargeting advertising and analytics.

For a full list of specific cookies we use, see our Cookie Policy.

How to opt out of cookies: You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling certain cookies - particularly Shopify session cookies - will prevent your cart from functioning. You can also opt out of Meta advertising cookies at facebook.com/ads/preferences and opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

Data Retention

Order data: We retain order records (name, address, products purchased, payment summary) for a minimum of 5 years for tax and accounting compliance.

Email marketing data: We retain your email address and marketing preferences for as long as you remain subscribed. If you unsubscribe, we will remove you from active marketing lists within 10 business days. We may retain a suppression record of your email address to ensure you are not re-added.

Analytics data: Google Analytics and Microsoft Clarity data is retained per those platforms' standard retention settings (typically 14 months for GA4).

Your Rights

GDPR Rights (EU and UK Residents)

If you are located in the European Union or United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR) or UK GDPR:

Right to access: Request a copy of the personal data we hold about you.
Right to rectification: Request that we correct inaccurate or incomplete data.
Right to erasure: Request that we delete your personal data, subject to our legal retention obligations.
Right to restriction: Request that we restrict processing of your data in certain circumstances.
Right to object: Object to processing of your data for marketing or profiling purposes.
Right to data portability: Request your data in a portable format.

To exercise any of these rights, email us at info@bodyreapers.com with the subject line "GDPR Request." We will respond within 30 days.

CCPA Rights (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

Right to know: Request disclosure of the categories and specific pieces of personal information we have collected about you, and the purposes for which it is used.
Right to delete: Request deletion of personal information we have collected, subject to certain exceptions.
Right to opt out of sale: We do not sell your personal information to third parties for monetary consideration. We do share data with advertising platforms (Meta, Google) for targeted advertising - you may opt out of this type of sharing.
Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights.

To submit a CCPA request, email us at info@bodyreapers.com with the subject line "CCPA Request."

Children's Privacy

Body Reapers does not knowingly collect personal information from children under the age of 13. Our products are designed for use by adults during physical exercise. If you believe we have inadvertently collected information from a child under 13, please contact us at info@bodyreapers.com and we will delete it promptly.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will notify you by email (if you are a subscriber) or by posting a notice on our website. The effective date at the top of this page will always reflect when the policy was last updated.

Contact

Questions about this Privacy Policy or your personal data?

Email: info@bodyreapers.com